Our recent evolvement at SDE Group offers an in-house design consultancy service. Our aim is to provide engaging brand experiences through deriving strategies within a creative process. 

We deliver innovative interior design through an inspiring 3D visionary service, transforming our creative direction into a delivered concept. We are focussed in exceeding our client's expectations through our ever-evolving design expertise.



Deriving the design strategy is all evolves from what we want the 'end-user experience' to be. We work closely with our client to develop and refine a detailed brief to evolve into an innovative interior concept. A thorough site survey is taken place and analysed against previous plans. The following areas are then covered and presented to each client:

  • Demographics

  • Competitors

  • Look & Feel Inspiration

  • Brand Research 

  • Interior Strategy

Each creative presentation is tailored to our client's individual needs.


Our mission is to create innovative designs to meet functional demands. For any client we establish the right consumer journey based around all research and utilise the building's optimum space and characteristics. We can provide the following:

  • Zonal Plans

  • Customer Flow Plans

  • Annotated Plans

  • Lighting Plan

  • M&E Plan

  • Fire Safety Plan


Our concept development stage translates our creative direction into a well thought out design. This stage can be presented through various creative presentations depending on the client and project requirements. 


SDE Group offer a 3D modelling service to help each client understand their interior space through a three-dimensional perspective. Depending on our client's requirements, we can provide a 3D model using any of the following computer software programmes:

  • Sketch-Up

  • Revit

This allows us to work efficiently alongside Architects using the same software to cross-reference the interior against the designed building.

A range of alternate visual styles can be created depending on each client's individual needs. We can provide the following 3D styles:

  • Diagrams

  • Hand Drawn Sketches

  • Computer Generated Sketches

  • Photo-realistic renders

We can also provide a 3D walkthrough video of your chosen space to allow customers to fully engage with their newly designed space.


As part of the Design Development stage a physical or digital materials board is developed to establish a strong connection between the materials palette and the design scheme.

A descriptive spread sheet is created with all relevant information required for the builder for the following aspects:

  • Materials

  • Furniture

  • Bespoke Joinery

  • Lighting

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